Chart analysis24 August 2018

Surprises are starting from the bottom

Canadian superstar Drake holds wisdom in his lyrics, when he raps: “Started from the bottom, now I’m here”. Nearly all of the ten new entries this week start at the lower end of the chart. There is where the adventure starts, and maybe those newbies will be topping the chart soon…

Only one of the new entries comes in at the higher regions. At #30 we find a new entry by British singer-songwriter Sam Fender. He recently signed to Universal Music and now enjoys his fourth entry this year with a dark rock song called Dead Boys. The song about suicide among young men, who don’t want to speak up about their plans, gets support in Germany, Finland, Ireland and The Netherlands. Fender reached #25 this year already with both his singles Start Again and Friday Fighting. Currently, his new track Dead Boys has 4% of the chart points of Spanish act El Profesor with Bella Ciao (Scorpio/Spinnin’), still at #1.

Then, if you think rap music in non-English languages won’t cross over to other European countries, think again. There are two druggy examples who beat this rule this week. At #42 Finnish rapper Lukas Leon comes in with a song about the drug XTC (Liiga Music) through Polish airplay. New boy on the block Lukas Leon is helped by more established rapper Cheek and female singer Etta, and okay, a few lines in English. But at #100 it’s 100% German language that breaks the French borders. The underground rap track Kokaina by Miami Yacine (KMN Gang), about the drug cocaine, is universal enough to be played in France.

In France, they are also still fond of British jazz singer Yazmin Lacey. Two more tracks from her Black Moon EP on the Gilles Petterson supported Running Circle label appear: Still at #87 and Sun Is Ours at #94. More British talent this week comes from indie band Bad Sounds, whose laidback Could Give It Away gets airplay in Slovakia and Slovenia. With Evil Powers (both Sony) the band already topped at #15.

A great story is that of newcomer Emily Burns. The Scottish born singer managed to get a job as the receptionist at the Beatles approved Abbey Road studios in London. She used the downtime in the studios to produce her own stuff. Now one of her tracks, Test Drive (37 Adventures/PIAS) enters at #90 though airplay in Slovenia. And at #99 British indie band Alligator enters with the self-released Shadow By Your Side. If you’re into the sound of Oasis you should check out these four guys from Glasgow, as they did already in Sweden.

Two new French surprises are left at the bottom of the chart. At #95 Saint Lanvain enters with If Jesus Loves Me (EMI). Austria supports the bluesy electro pop of the Parisian producer. And at #96 we see the return of Shanguy. Poland likes the self-released dance pop track King Of The Jungle. They charted earlier this year with La Louze. Both songs have huge potential in other countries as well.

Menno Visser, @menjodepenjo
Music journalist and radio programmer from The Netherlands

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