Let’s dive into the unknown!
Yes, I know...It may sound like one of those utterly boring inspirational quotes: Let’s dive into the unknown…
But if you never play something fresh on radio, you’ll always hear the same...
Splash! Are you diving with me?
“Ooh, na na yeah, don't act like you know me, like you know me, na na yeah”, sings Raye on the Jax Jones single You Don’t Know Me (Universal). The British producer finally succeeds in topping the chart after a seven week chart run, replacing Zayn & Taylor Swift’s I Don’t Wanna Live Forever (Universal). But the difference between the two is slim, only 1% in chart points.
The real unknowns are to be found among the five new entries at the bottom of the chart, at only one or two percent of airplay points of the number #1.
Literally a group of a thousand unknown artists playing simultaneously is Rockin’ 1000, in at #84. Finally a Italian entry in the chart, and the story is fantastic. Described as ‘the biggest band in the world’ it is a group of rock musicians from mainly Italy who performed the 1991 Nirvana classic Smells Like Teen Spirit (Sony) live in the football stadium of Cesena. Originally assembled as a stunt to get the American rock band Foo Fighters to perform in Cesena, which succeeded, they later recorded a whole live album with rock classics. The video is hilarious, and this track comes in via airplay in Spain.
Not really unknown to this is chart is British fun indie band Bad Sounds. Their song Wages (self-released) is still at #54 after peaking at #39. Expect a homemade confetti canon made out of an old leaf blower and bouncing balloons at their live gigs. Their new cut Meat On My Bones (Sony) is in at #93 thanks to Switzerland. This song by the band from Bath is about a dead dog tattoo, by the way, a formerly still unknown inspiration...
The positive dance vibes from Dutchman Jack Wins reach as far as Romania. Also UK is in for his new single I Used To Love You (Mixmash), new at #96. Wins was praised by tastemakers in the dance scene for this single, which now crosses over to radio, once the radio version had extra added lyrics by Francci Richard. Wins is also becoming a sought after remixer, having remixed hit records by Clean Bandit, Dua Lipa, Naughty Boy and Tom Odell for the dancefloor already.
The name Mabel may sound unfamiliar, but she is the daughter of two pop stars. Her mother is r’n’b-singer Neneh Cherry, who had hits in the eighties and nineties like Buffalo Stance and 7 Seconds together with Youssou N’Dour. Her father is Massive Attack producer Cameron McVey. McVey met Cherry in 1987 at Heathrow airport while they were en route to Japan as fashion models and since then worked together and wed. Mabel is one of their daughters, who studied music production in Sweden, and relocated to London. Her new r’n’b song Finders Keepers (Universal) is a collab with London grime MC Kojo Funds.
Finally in at #99 is Soleima from Denmark. Known to her mother as Sarah Mariegaard, she was formally the singer from a fantasically named band Flødeklinikken, that translates to ‘cream clinic’ and is unknown outside Denmark. Now she teams up with LA producer Hoodboi for Breathe (Warner), an electronic singer-songwriter song with funky undertones, just the sound you need this spring.
Radio programmer on Dutch national radio and ex-chart researcher at Music & Media, Billboard’s former European radio magazine